A CRM performance measurement framework: Its development process and application
| Year of publication: |
2009
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|---|---|
| Authors: | Kim, Hyung-Su ; Kim, Young-Gul |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 1201244. - Vol. 38.2009, 4, p. 477
|