Integration of firm's resource and capability to implement enterprise CRM : a case study of a retail bank in Korea
Hyung-Su Kim; Young-Gul Kim; Chan-Wook Park
| Year of publication: |
2009
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|---|---|
| Authors: | Kim, Hyung-su ; Kim, Young-gul ; Park, Chan-wook |
| Published in: |
Decision support systems : DSS ; the international journal. - Amsterdam [u.a.] : Elsevier, ISSN 0167-9236, ZDB-ID 51654-5. - Vol. 48.2009/10, 2, p. 313-322
|
| Subject: | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Humankapital | Human capital | Ressourcenorientierter Ansatz | Resource-based view | Privatkundengeschäft | Personal banking | Südkorea | South Korea |
| Extent: | graph Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003943483