A cross-cultural comparison of behavioral intention models: Theoretical consideration and an empirical investigation
Year of publication: |
2001
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Authors: | Malhotra, Naresh K. ; McCort, J.Daniel |
Published in: |
International marketing review. - Bradford : Emerald, ISSN 0265-1335, ZDB-ID 8597674. - Vol. 18.2001, 3, p. 235-269
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Saved in:
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