A cross-cultural study of motivational factors and values influencing purchase of organic food in Germany and Mexico.
Year of publication: |
2013-01-30
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Authors: | Juarez Hernandez, Maria Isabel |
Subject: | 330 Wirtschaft | Agricultural Sciences | consumer behavior | cross-cultural research | motives | values | organic food | Marketing | LQP 050: Marketing allgemein - Marketing I {Betriebswirtschaftlicher Absatz} |
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