A cross-national comparison of intragenerational variability in social media sharing
Michael S. Mulvey, Michael W. Lever, and Statia Elliot
| Year of publication: |
2020
|
|---|---|
| Authors: | Mulvey, Michael S. ; Lever, Michael W. ; Elliot, Statia |
| Subject: | millennials | social media | social networking | destination advocacy | international marketing strategy | Social Web | Social web | Soziales Netzwerk | Social network | Internationales Marketing | International marketing | Online-Marketing | Internet marketing | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0047287519878511 [DOI] 10.1177%2F0047287519878511 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012268362