A data-mining framework for designing personalized e-commerce support tools
Timothy Maciag, Dominik Śle̜zak, Daryl H. Hepting, and Robert J. Hilderman
| Year of publication: |
2009
|
|---|---|
| Authors: | Maciag, Timothy ; Śle̜zak, Dominik ; Hepting, Daryl H. ; Hilderman, Robert J. |
| Published in: |
Data mining for design and marketing. - Boca Raton, Fla : Chapman & Hall/CRC, ISBN 1-4200-7019-3. - 2009, p. 235-250
|
| Subject: | Data Mining | Data mining | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Entscheidung | Decision | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003861768