A data mining framework for targeted category promotions
Thomas Reutterer, Kurt Hornik, Nicolas March, Kathrin Gruber
| Year of publication: |
April 2017
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|---|---|
| Authors: | Reutterer, Thomas ; Hornik, Kurt ; March, Nicolas ; Gruber, Kathrin |
| Published in: |
Journal of business economics : JBE. - Berlin : Springer-Verlag GmbH Germany, ISSN 0044-2372, ZDB-ID 201074-4. - Vol. 87.2017, 3, p. 337-358
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| Subject: | Cross-category purchases | Target marketing | Customized coupons | Clustering | Association rule mining | Data Mining | Data mining | Zielgruppe | Target group | Konsumentenverhalten | Consumer behaviour | Verkaufsförderung | Sales promotion | Kundenbindungsprogramm | Loyalty program | Direktmarketing | Direct marketing | Bergbau | Mining | Beziehungsmarketing | Relationship marketing | Lebensmitteleinzelhandel | Food retailing | Marktsegmentierung | Market segmentation |