A DEA-based approach to customer value analysis

Laurens Cherchye, Bram De Rock, Bart Dierynck, Pieter Jan Kerstens, Filip Roodhooft

Year of publication:	August 2021
Authors:	Cherchye, Laurens ; Rock, Bram de ; Dierynck, Bart ; Kerstens, Pieter Jan ; Roodhooft, Filip
Publisher:	Brussels, Belgium : ECARES
Subject:	data envelopment analysis \| customer value \| multi-output efficiency \| ABC systems \| Data-Envelopment-Analyse \| Data envelopment analysis \| Kundenwert \| Customer value \| Beziehungsmarketing \| Relationship marketing

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