A DEA-based approach to customer value analysis

Laurens Cherchye, Bram De Rock, Bart Dierynck, Pieter Jan Kerstens, Filip Roodhooft

Year of publication:	2023
Authors:	Cherchye, Laurens ; Rock, Bram de ; Dierynck, Bart ; Kerstens, Pieter Jan ; Roodhooft, Filip
Published in:	European journal of operational research : EJOR. - Amsterdam : Elsevier, ISSN 0377-2217, ZDB-ID 243003-4. - Vol. 308.2023, 3 (1.8.), p. 1319-1331
Subject:	ABC systems \| Customer value \| Data envelopment analysis \| Multi-output efficiency \| Data-Envelopment-Analyse \| Kundenwert \| Beziehungsmarketing \| Relationship marketing

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