A decision sequence analysis of developments in marketing communication
Michael L. Ray
| Year of publication: |
1979
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|---|---|
| Authors: | Ray, Michael L. |
| Published in: |
Views of marketing : a reader. - New York, NY [u.a.] : Harper & Row, ISBN 0-06-042187-8. - 1979, p. 205-220
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| Type of publication: | Article |
|---|---|
| Notes: | aus: Journal of Marketing. 37.1973, Jan. |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002679413