Can order effect in copy tests indicate long term advertising effect?
Michael L. Ray
| Year of publication: |
1969
|
|---|---|
| Authors: | Ray, Michael L. |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 9.1969, 1, p. 45-52
|
| Subject: | Werbungsforschung | Vereinigte Staaten |
| Type of publication: | Article |
|---|---|
| Notes: | mit Bibliogr. |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002679393