A demonstration of structural choice modelling in a market research context
Jasha Bowe, Richard Lee, Larry Lockshin and Cam Rungie
| Year of publication: |
2016
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|---|---|
| Authors: | Bowe, Jasha ; Lee, Richard ; Lockshin, Larry ; Rungie, Cam |
| Published in: |
International journal of market research : JMRS ; the journal of the Market Research Society. - London : Sage, ISSN 1470-7853, ZDB-ID 2006314-3. - Vol. 58.2016, 6, p. 859-879
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| Subject: | Marktforschung | Market research | Konsumentenverhalten | Consumer behaviour | Diskrete Entscheidung | Discrete choice |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.2501/IJMR-2016-020 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011645193