A destination-branding model : an empirical analysis based on stakeholders
Juan A. García; Mar Gómez; Arturo Molina
| Year of publication: |
2012
|
|---|---|
| Authors: | Garcia, Juan A. ; Gómez, Mar ; Molina-Collado, Arturo |
| Published in: |
Tourism management : research, policies, practice. - Amsterdam [u.a.] : Elsevier Science, ISSN 0261-5177, ZDB-ID 802245-8. - Vol. 33.2012, 3, p. 646-661
|
| Subject: | Kastilien-La Mancha | Castile-La Mancha | Destinationsmanagement | Destination management | Markenführung | Brand management | Stakeholder | Performance-Messung | Performance measurement | Spanien | Spain |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009489068