A development model of factors affecting customer loyalty to mobile service providers in Thailand
Patcharanan Klankaew and Amnuay Saengnoree
| Year of publication: |
2018
|
|---|---|
| Authors: | Patcharanan Klankaew ; Amnuay Saengnoree |
| Published in: |
International journal of services and operations management. - Olney : Inderscience, ISSN 1744-2370, ZDB-ID 2186492-5. - Vol. 29.2018, 4, p. 487-506
|
| Subject: | service quality | brand image | customer satisfaction | switching deterrents | customer loyalty | mobile service providers | Thailand | Kundenzufriedenheit | Customer satisfaction | Dienstleistungsqualität | Service quality | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Mobilkommunikation | Mobile communications | Markenimage | Brand image | Telekommunikationssektor | Telecommunications industry | Kundenbindung | Customer retention |