A diffusion model for new product introduction in existing markets
Philippe A. Naert and Els Gijsbrechts
| Year of publication: |
1989
|
|---|---|
| Authors: | Naert, Philippe Antoine |
| Other Persons: | Gijsbrechts, Els (contributor) |
| Published in: |
Belgian journal of operations research, statistics and computer science. - Bruxelles, ISSN 0770-0512, ZDB-ID 226940-5. - Vol. 29.1989, 1, p. 3-45
|
| Subject: | Marketingmanagement | Marketing management | Arzneimittelmarkt | Pharmaceutical market | Theorie | Theory |
| Extent: | Graph. Darst |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001076735