A direct aggregation approach to inferring microparameters of the Koyck advertising-sales relationship from macro data
V. Srinivasan and Helen A. Weir
| Year of publication: |
1988
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|---|---|
| Authors: | Srinivasan, V. |
| Other Persons: | Weir, Helen A. (contributor) |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 25.1988, 2, p. 145-156
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| Subject: | Schätztheorie | Estimation theory | Aggregation | Theorie | Theory | Werbewirtschaft | Advertising industry |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001051618