A donation-with-purchase at a restaurant : perceived authenticity in a cause-related marketing
Zhenxian (Zoey) Piao, Gi Won Kang, Sung-Eun Kim and Billy Bai
| Year of publication: |
2024
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|---|---|
| Authors: | Piao, Zhenxian Zoey ; Kang, Gi Won ; Kim, Sungeun ; Bai, Billy |
| Published in: |
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education. - Thousand Oaks, Calif. : Sage, ISSN 1557-7554, ZDB-ID 2202405-0. - Vol. 48.2024, 4, p. 622-638
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| Subject: | complementarity | authenticity | attribution theory | cognitive dissonance theory | product type | message appeal | Konsumentenverhalten | Consumer behaviour | Cause-Related Marketing | Cause-related marketing | Gastronomie | Restaurant industry | Glaubwürdigkeit | Credibility | Kognition | Cognition | Marketingmanagement | Marketing management | Werbewirkung | Advertising effects | Wahrnehmung | Perception |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/10963480231187874 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014633666