A donation-with-purchase at a restaurant : perceived authenticity in a cause-related marketing

Zhenxian (Zoey) Piao, Gi Won Kang, Sung-Eun Kim and Billy Bai

Year of publication:	2024
Authors:	Piao, Zhenxian Zoey ; Kang, Gi Won ; Kim, Sungeun ; Bai, Billy
Subject:	complementarity \| authenticity \| attribution theory \| cognitive dissonance theory \| product type \| message appeal \| Konsumentenverhalten \| Consumer behaviour \| Cause-Related Marketing \| Cause-related marketing \| Gastronomie \| Restaurant industry \| Glaubwürdigkeit \| Credibility \| Kognition \| Cognition \| Marketingmanagement \| Marketing management \| Werbewirkung \| Advertising effects \| Wahrnehmung \| Perception

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