A Dynamic Choice Map Approach to Modeling Attribute-Level Varied Behavior Among Stockkeeping Units
| Year of publication: |
2008
|
|---|---|
| Authors: | Inman, J.Jeffrey ; Park, Joonwook ; Sinha, Ashish |
| Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 45.2008, 1, p. 94-103
|