B ORGANIZATIONAL BEHAVIOR - Attribute drivers: A factor analytic choice map approach for understanding choices among SKUs Bc:140
Year of publication: |
2006
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Authors: | Sinha, Ashish ; Inman, J.Jeffrey ; Wang, Yantao ; Park, Joonwook |
Published in: |
Operations research, Management science : OR MS ; the international literature digest. - Davenport, Iowa : Executive Sciences Institute, ISSN 0030-3658, ZDB-ID 207381x. - Vol. 46.2006, 2, p. 145-146
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