A Dynamic Model of Customers' Usage of Services: Usage as an Antecedent and Consequence of Satisfaction
| Year of publication: |
1999
|
|---|---|
| Authors: | Bolton, Ruth N. ; Lemon, Katherine N. |
| Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 36.1999, 2, p. 171-186
|