A factorial analysis of the barriers to market orientation adoption among small and medium enterprises (SMEs) in a developing country
Job Dubihlela; M. Dhurup
| Year of publication: |
2013
|
|---|---|
| Authors: | Dubihlela, Job ; Dhurup, Manilall Roy |
| Published in: |
International business and economics research journal. - Littleton, Colo., ISSN 1535-0754, ZDB-ID 2143670-8. - Vol. 12.2013, 11, p. 1331-1341
|
| Subject: | Market Orientation | SMEs | Exploratory Factor Analysis | South Africa | KMU | SME | Südafrika | Marketingmanagement | Marketing management | Entwicklungsländer | Developing countries | Faktorenanalyse | Factor analysis |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010233778