Determinants of, and barriers to, market orientation and the relationship with business performance among SMES
Job Dubihlela, (Nelson Mandela Metropolitan University, South Africa), Manilall Roy Dhurup, (Vaal University of Technology, South Africa)
| Year of publication: |
September/October 2015
|
|---|---|
| Authors: | Dubihlela, Job ; Dhurup, Manilall Roy |
| Published in: |
The journal of applied business research. - Littleton, Colo. : CIBER Research Inst., ISSN 0892-7626, ZDB-ID 1107555-7. - Vol. 31.2015, 5, p. 1667-1678
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| Subject: | Market Orientation | Determinants | Barriers | Business Performance | KMU | SME | Unternehmenserfolg | Firm performance | Marketingmanagement | Marketing management | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011412389