A Feature-Based Approach to Market Segmentation Via Overlapping K-Centroids Clustering
| Year of publication: |
1997
|
|---|---|
| Authors: | Chaturvedi, Anil ; Carrol, J.Douglas ; Green, Paul E. ; Rotondo, John A. |
| Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 34.1997, 3, p. 370-377
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