An aggregate contextual choice model for estimating demand for new products from a laboratory choice experiment
| Year of publication: |
1992
|
|---|---|
| Authors: | Lakshmi-Ratan, Ramnath A. ; Lanning, Steven G. ; Rotondo, John A. |
| Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 24.1992, 2, p. 97-114
|
| Publisher: |
Elsevier |