A flexible brand choice model based on neural net methodology
| Year of publication: |
2002
|
|---|---|
| Authors: | Hruschka, Harald ; Fettes, Werner ; Probst, Markus ; Mies, Christian |
| Published in: |
OR spectrum : quantitative approaches in management. - Berlin : Springer, ISSN 0171-6468, ZDB-ID 20738857. - Vol. 24.2002, 2, p. 127-144
|