A flexible brand choice model based on neural net methodology : a comparison to the linear utility multinomial logit model and its latent class extension
Harald Hruschka ...
| Year of publication: |
2002
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| Authors: | Hruschka, Harald ; Fettes, Werner ; Probst, Markus ; Mies, Christian |
| Published in: |
OR spectrum : quantitative approaches in management. - Berlin : Springer, ISSN 0171-6468, ZDB-ID 2073885-7. - Vol. 24.2002, 2, p. 127-143
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| Subject: | Logit-Modell | Logit model | Theorie | Theory | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour | Neuronale Netze | Neural networks |
| Extent: | graph. Darst |
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| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | In: OR Spektrum |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001673539