A framework for analysis of strategy development in globalizing markets

Carl Arthur Solberg

Year of publication:	2009
Authors:	Solberg, Carl Arthur
Published in:	Evolving and emerging issues in marketing strategy. - Los Angeles [u.a.] : Sage. - 2009, p. 81-99
Subject:	Globalisierung \| Globalization \| Internationaler Markteintritt \| International market entry

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