A framework for constructing customer relationship management strategy map based on multiple criteria decision-making approach
Fatemeh Shapouri and Abbas Keramati
| Year of publication: |
2015
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|---|---|
| Authors: | Shapouri, Fatemeh ; Keramati, Abbas |
| Published in: |
International journal of electronic customer relationship management : IJECRM. - Genève : Inderscience Publ., ISSN 1750-0664, ZDB-ID 2422795-X. - Vol. 9.2015, 2/3, p. 175-188
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| Subject: | CRM | customer relationship management | performance evaluation | BSC | balanced scorecard | strategy map | MCDM | multiple-criteria decision-making | DEMATEL | decision-making trial and evaluation laboratory | Balanced Scorecard | Balanced scorecard | Beziehungsmarketing | Relationship marketing | Performance-Messung | Performance measurement | Multikriterielle Entscheidungsanalyse | Multi-criteria analysis | Entscheidung | Decision | Strategisches Management | Strategic management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011586457