A framework for increasing business value from social media
Marina Trkman and Peter Trkman
| Year of publication: |
2018
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|---|---|
| Authors: | Trkman, Marina ; Trkman, Peter |
| Published in: |
Economic research. - Abingdon : Routledge, Taylor & Francis Group, ISSN 1331-677X, ZDB-ID 2171828-3. - Vol. 31.2018, 1,2, p. 1091-1110
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| Subject: | Social media | web 2.0 | business value | purpose | technological capabilities | user involvement | case study | Social Web | Social web | Kundenintegration | Customer integration | Betriebliche Wertschöpfung | Value creation | Online-Marketing | Internet marketing | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/1331677X.2018.1456355 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012391385