A framework for marketing management
Philip Kotler ; Kevin Lane Keller
| Year of publication: |
2009 ; 4. ed., Pearson internat. ed.
|
|---|---|
| Authors: | Kotler, Philip ; Keller, Kevin Lane |
| Publisher: |
Upper Saddle River [u.a.] : Prentice Hall |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] ; Description [gbv.de] |
| Extent: | 384 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-13-713184-4 ; 978-0-13-713184-6 ; 0-13-602660-5 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004931080