A framework for measuring the quality of long-term business relationships
Arne Floh
| Year of publication: |
2008
|
|---|---|
| Authors: | Floh, Arne |
| Published in: |
Der Markt : international journal of marketing. - Wien : Österr. Ges. für Absatzwirtschaft, ISSN 0025-3863, ZDB-ID 206372-4. - Vol. 47.2008, 4, p. 163-168
|
| Subject: | Beziehungsmarketing | Relationship marketing | Dienstleistungsqualität | Service quality | Performance-Messung | Performance measurement | Marktforschung | Market research |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003835955