A framework of brand strategy and the "glocalization" approach : the case of Indonesia
Arnold Japutra; Bang Nguyen; T. C. Melewar
| Year of publication: |
2015
|
|---|---|
| Authors: | Japutra, Arnold ; Bang, Nguyen ; Melewar, T. C. |
| Published in: |
Analyzing the cultural diversity of consumers in the global marketplace. - Hershey, Pa. : Business Science Reference, ISBN 978-1-4666-8262-7. - 2015, p. 101-125
|
| Subject: | Indonesien | Indonesia | Markenführung | Brand management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011396901