A framework of matching algorithm for influencer marketing

M. Iwashita

Year of publication:	2020
Authors:	Iwashita, M.
Published in:	The review of socionetwork strategies. - Tokyo : Springer Japan, ISSN 1867-3236, ZDB-ID 2471097-0. - Vol. 14.2020, 2, p. 227-246
Subject:	Influencer marketing \| Service and business model \| Human behaviour analysis \| Matching algorithm \| Web advertising \| Online-Marketing \| Internet marketing \| Influencer \| Geschäftsmodell \| Business model \| Matching \| Social Web \| Social web

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