A fuzzy AHP-based analysis of customer's selection of small package express services in Korea
Tae-Hoon Kim, Ji Hye Lee, Pansoo Kim
| Year of publication: |
December 2009
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|---|---|
| Authors: | Kim, Tae-hoon ; Lee, Ji Hye ; Kim, Pan Soo |
| Published in: |
Selected papers July 2009 Business & Economics Society International Conference ; Volume 2. - Worcester, MA, USA : B & ESI, Business & Economics Society International. - 2009, p. 64-71
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| Subject: | Südkorea | South Korea | Fuzzy-Set-Theorie | Fuzzy sets | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | AHP-Verfahren | AHP approach |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011928794