A fuzzy clustering approach for segmenting retail industry
M. Hemalata
| Year of publication: |
2013
|
|---|---|
| Authors: | Hemalata, M. |
| Published in: |
Intelligent techniques in recommendation systems : contextual advancements and new methods. - Hershey, Pa. : Information Science Reference, ISBN 978-1-4666-2542-6. - 2013, p. 152-169
|
| Subject: | Clusteranalyse | Cluster analysis | Einzelhandel | Retail trade | Fuzzy-Set-Theorie | Fuzzy sets | Zielgruppe | Target group | Marktsegmentierung | Market segmentation |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010219647