A fuzzy clustering approach for segmenting retail industry

M. Hemalata

Year of publication:	2013
Authors:	Hemalata, M.
Published in:	Intelligent techniques in recommendation systems : contextual advancements and new methods. - Hershey, Pa. : Information Science Reference, ISBN 978-1-4666-2542-6. - 2013, p. 152-169
Subject:	Clusteranalyse \| Cluster analysis \| Einzelhandel \| Retail trade \| Fuzzy-Set-Theorie \| Fuzzy sets \| Zielgruppe \| Target group \| Marktsegmentierung \| Market segmentation

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