A game theory approach to selecting marketing-mix strategies

Mansour Abedian and Atefeh Amindoust, Reza Maddahi and Javid Jouzdani

Year of publication:	2022
Authors:	Abedian, Mansour ; Amindoust, Atefeh ; Maddahi, Reza ; Jouzdani, Javid
Published in:	Journal of advances in management research : JAMR. - Bingley : Emerald, ISSN 2049-3207, ZDB-ID 2511485-2. - Vol. 19.2022, 1, p. 139-158
Subject:	Brand \| Competitive markets \| Equilibrium \| Game theory \| Marketing mix \| Strategy \| Spieltheorie \| Marketingmanagement \| Marketing management \| Markenführung \| Brand management \| Markenartikel

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