A general multiple distributed lag framework for estimating the dynamic effects of promotions
Eelco Kappe, Ashley Stadler Blank, Wayne S. DeSarbo
| Year of publication: |
2014
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|---|---|
| Authors: | Kappe, Eelco ; Stadler Blank, Ashley ; DeSarbo, Wayne |
| Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 60.2014, 6, p. 1489-1510
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| Subject: | distributed lag models | dynamic effects | econometric models | Major League Baseball | promotions | sports marketing | Profisport | Professional sports | Sportmarketing | Sports marketing | Schätztheorie | Estimation theory | Lag-Modell | Lag model | Ökonometrisches Modell | Econometric model | Zeitreihenanalyse | Time series analysis |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010381862