A generalized framework for estimating customer lifetime value when customer lifetimes are not observed
Siddharth S. Singh; Sharad Borle; Dipak C. Jain
| Year of publication: |
2009
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|---|---|
| Authors: | Singh, Siddharth S. ; Borle, Sharad ; Jain, Dipak |
| Published in: |
Quantitative marketing and economics : QME. - Dordrecht [u.a.] : Springer Science + Business Media, ISSN 1570-7156, ZDB-ID 2114104-6. - Vol. 7.2009, 2, p. 181-205
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| Subject: | Kundenwert | Customer value | Prognoseverfahren | Forecasting model | Schätztheorie | Estimation theory | Monte-Carlo-Simulation | Monte Carlo simulation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003885267