A generalized framework for estimating customer lifetime value when customer lifetimes are not observed
| Year of publication: |
2009
|
|---|---|
| Authors: | Singh, Siddharth ; Borle, Sharad ; Jain, Dipak |
| Published in: |
Quantitative Marketing and Economics. - Springer, ISSN 1570-7156. - Vol. 7.2009, 2, p. 181-205
|
| Publisher: |
Springer |
| Subject: | Customer lifetime value | Forecasting | Simulation | Data augmentation | MCMC |
| Extent: | text/html |
|---|---|
| Type of publication: | Article |
| Source: |
Persistent link: https://www.econbiz.de/10005016315