A generalized ordinal finite mixture regression model for market segmentation
Yifan Zhang, Duncan K. H. Fong, Wayne S. DeSarbo
| Year of publication: |
2021
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|---|---|
| Authors: | Zhang, Yifan ; Fong, Duncan K. H. ; DeSarbo, Wayne |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 38.2021, 4, p. 1055-1072
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| Subject: | Concomitant variables | Market segmentation | Ordinal response | Outlier | Robust estimation | Variable selection | Marktsegmentierung | Regressionsanalyse | Regression analysis | Schätztheorie | Estimation theory | Robustes Verfahren | Robust statistics |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijresmar.2021.02.002 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013191824