Model-based segmentation featuring simultaneous segment-level variable selection
Year of publication: |
2012
|
---|---|
Authors: | Kim, Sunghoon ; Fong, Duncan K. H. ; DeSarbo, Wayne |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 49.2012, 5, p. 725-736
|
Subject: | Marktsegmentierung | Market segmentation | Kundenzufriedenheit | Customer satisfaction | Bayes-Statistik | Bayesian inference | Multiple Regression | Multiple regression |
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