Implementing Managerial Constraints in Model Based Segmentation : Extensions of Kim, Fong, and DeSarbo (2012) with an Application to Heterogeneous Perceptions of Service Quality
Year of publication: |
2013
|
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Authors: | Kim, Sunghoon ; Blanchard, Simon J. ; DeSarbo, Wayne ; Fong, Duncan K. H. |
Publisher: |
[S.l.] : SSRN |
Subject: | Dienstleistungsqualität | Service quality | Theorie | Theory | Wahrnehmung | Perception | Marktsegmentierung | Market segmentation |
Extent: | 1 Online-Ressource (63 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Journal of Marketing Research Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments May 14, 2013 erstellt |
Source: | ECONIS - Online Catalogue of the ZBW |
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