A glocal marketing model
Year of publication: |
2009
|
---|---|
Authors: | Svensson, Göran ; Andersson, Svante |
Published in: |
Glocal marketing : think globally and act locally. - Lund : Studentlitteratur, ISBN 978-91-44-05555-8. - 2009, p. 391-395
|
Subject: | Internationales Marketing | International marketing |
-
The role of mindfulness in responseto product cues and marketing communication
Bayraktar, Ahmet, (2015)
-
Yang, Man, (2018)
-
Branding dilemma and global expansion : the case of Caliber Technologies
Gumparthi, Vivek Pani, (2019)
- More ...
-
Karlsson, Niklas P.E., (2018)
-
The precursor role of cooperation, coordination, and relationship assets in a relationship model
Payan, Janice M., (2016)
-
Svensson, Göran, (2009)
- More ...