A guide to pay-what-you-wish pricing from the consumer’s viewpoint
Christopher Groening, Paul Mills
| Year of publication: |
July-August 2017
|
|---|---|
| Authors: | Groening, Christopher ; Mills, Paul S. |
| Published in: |
Business horizons. - Amsterdam : Elsevier, ISSN 0007-6813, ZDB-ID 222663-7. - Vol. 60.2017, 4, p. 441-445
|
| Subject: | Pay-what-you-wish | Pay-what-you-want | Pricing model | Willingness to pay | Customer buying behavior | Price setting | Konsumentenverhalten | Consumer behaviour | Zahlungsbereitschaftsanalyse | Preismanagement | Pricing strategy | Theorie | Theory | Preis | Price |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.bushor.2017.03.004 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011707737