A hierarchical choice modelling approach for incorporating customer preferences in vehicle package design
Deepak Kumar; Christopher Hoyle and Wei Chen; Nanxin Wang and Gianna Gomez-Levi ...
| Year of publication: |
2009
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|---|---|
| Authors: | Kumar, Deepak ; Hoyle, Christopher ; Chen, Wei ; Wang, Nanxin ; Gomez-Levi, Gianna |
| Published in: |
International journal of product development : IJPD. - Olney, Bucks : Inderscience Enterprises, ISSN 1477-9056, ZDB-ID 2164924-8. - Vol. 8.2009, 3, p. 228-251
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| Subject: | Nachfrage | Demand | Diskrete Entscheidung | Discrete choice | Logit-Modell | Logit model | Produktgestaltung | Product design | Verpackung | Packaging |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003874190