A keyword history of marketing science
Year of publication: |
2013
|
---|---|
Authors: | Mela, Carl F. ; Roos, Jason ; Deng, Yiting |
Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 32.2013, 1, p. 8-18
|
Subject: | Marketingtheorie | Marketing theory | Bibliometrie | Bibliometrics | 1982-2011 |
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