A laboratory study of the effect of verbal rhetoric versus repetition when consumers are not directed to process advertising
| Year of publication: |
2009
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| Authors: | McQuarrie, Edward F. ; Mick, David Glen |
| Published in: |
International journal of advertising : the quarterly review of marketing communications. - Henley-on-Thames [u.a.] : World Advertising Research Center, ISSN 0261-9903, ZDB-ID 832054. - Vol. 28.2009, 2, p. 287-312
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