Visual Rhetoric in Advertising: Text-Interpretive, Experimental, and Reader-Response Analyses
| Year of publication: |
1999
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|---|---|
| Authors: | McQuarrie, Edward F. ; Mick, David Glen |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Chicago, Ill : Univ. of Chicago Press, ISSN 0093-5301, ZDB-ID 1886861. - Vol. 26.1999, 1, p. 37-54
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